2014-09-kent-state

Five memorable marketing “fails” of 2014

Happy November, friends! As 2014 draws to a close, it’s time to revisit your marketing strategy and evaluate what works for your brand – and what didn’t. This year, the press was buzzing with major marketing faux pas: some controversial, some outrageous, and all negative. After all, “any publicity is good publicity” doesn’t always ring […]

Marketing business sales

Four basic criteria for devising a marketing plan

Can you believe 2014 is already winding down to a close? With summer over, and fall and winter racing into sight, this is a great time to start planning next year’s marketing plan. Do you have one? There are four basic elements to consider when devising a marketing strategy: 1. Research – How is your […]